This shampoo cleanses and moisturizes dry, damaged and coarse textures with Tasmanian Sea Kelp packed with Vitamins A, B, C, & E and 13 amino acids. The new formula now features a natural amino acid-based cleanser that is milder on the scalp, coconut oil for a super creamy lather, and 5x more Provitamin B5 for enhanced hydration and shine.